Searching for a no BS CopyHour review?
If so, you’re in the right place.
There’s a lot of hype around Derek Johanson’s famous copywriting training course…
Some people swear by it, others say it’s a complete waste of time.
And with a steep price tag, it’s not a decision to take lightly.
So, is CopyHour worth the money?
That’s exactly what I’ll help you decide today.
In this review I’ll show you…
- A behind-the-scenes video of the course
- What type of people it’ll help most
- Who it’ll be a waste of time for
- What I like, and what I DON’T like
- Tips for getting the most out of the course
Ready Set Go!
TL;DR – Is CopyHour Worth It?
Here’s what it comes down to…
This course is only worth it if you actually DO the course and APPLY what it teaches.
Seems like a no brainer, right?
The thing is, it’s a BIG commitment—one hour a day for 90 days. You have to be ready to work the moment you sign up. If you’re not 100% in or can’t carve out an hour a day, then save your money.
But if you are serious about learning copy and are willing to power through for 90 days, there’s zero chance you’ll be disappointed. It’s not possible. The value for your money is insane (plus his crazy guarantee makes it a no-brainer).
If you stay disciplined, this is your best bet at reaching your copywriting goals.
If you decide the course is right for you, scroll to the bottom of this page to get a special sign-up bonus.
IMPORTANT DISCLAIMER: This is super important. As you’ll see, I don’t hold back in this review—mentioning the good AND the bad. That said, while my aim was to be as brutally honest as possible, I am an affiliate for the course. This means that if you decide the course is right for you and sign up through the links on this page, I will earn a commission—at no extra charge to you—that helps keep this site running (and beer in my tummy). I only recommend products that I’m crazy about and know will help the Project Untethered Tribe—because without the Tribe, this site wouldn’t exist!
Alrighty then! Let’s get into the nitty-grittys!
Let’s start with a behind-the-scenes look at the course itself…
Inside Look at the CopyHour Course
In this video, I give a sneak peak of what it looks like inside the course and reveal everything I like (and don’t like) about the course:
How to Use CopyHour to Sear Copy Skills Into Your Brain
Before diving into the details of each part of the course, I want to share my experience with the assignments (plus some quick tips I discovered that’ll help you learn faster).
Tip #1.) Divide your notebook like this:
Do your hand copying on the right side, leave space on the left to write comments. When you’re finished, it’ll look something like this (sorry for the butt-ugly writing):
Tip #2.) Write first thing in the morning
The later you wait in the day, the less likely you’ll be to squeeze your copy hour in. Set your alarm clock an hour early, and do it at the same time every day. Not only will it be easier to build a habit, but you’ll also have less distractions.
Tip #3.) Stay present while writing
Speaking of distractions, in order for this to work, you need to stay focused while writing.
The biggest mistake people make when handcopying successful letters is going through the motions mindlessly. It doesn’t work if your mind is constantly thinking about other things.
You have to pretend you are actually writing the letter yourself and think about the words as you put them down on paper. This is KEY #1.
Tip #4.) Spend 30 minutes handwriting, 30 minutes analyzing
Key #2 is going back through your writing afterwards and analyzing it. Dissect each word and sentence and try to understand WHY it was chosen. Underline power words, smooth transitions, powerful arguments, credibility boosters…anything that sticks out to you. On the left, take notes on what you find.
Lastly, open up a Google doc and start making your own swipe file of words, phrases, transitions, etc. that you like. This will be super handy to refer back to when you’re writing your own copy.
What’s Included In The Course
If you skipped the video above, here’s a recap of everything that’s included (the video will give you a better feel of what it actually looks like and what to expect)
#1.) Daily Emails
This meat of the CopyHour course consists of daily emails that slowly ingrain the principles of copywriting into your brain. Each email contains:
- A copywriting lesson (that build upon one another)
- A handwriting assignment that solidifies the lesson (using proven ads)
You will receive an assignment every day, Monday through Friday. Saturday is a bonus assignment. And Sunday is a rest day (or catch-up day).
#2.) Facebook Group
This is not your typical useless Facebook group that most online courses tack on as an extra bonus.
In the CopyHour Facebook group, you’ll find 50+ hours worth of videos that breaks down the copy in each assignment and explores the lesson in more depth.
These videos are optional, but watching them after completing each assignment really helped nail down the concept for me. If you’re serious about absorbing as much value from the course as possible, I highly recommend them.
Plus, tons of other students interact in the comments section, so it’s great for accountability and networking.
#3.) Member’s Area
The member’s area is filled with all sorts of goodies.
First, you have all the course info broken up into modules. This was added in after I purchased the course and is super useful for reviewing everything you’ve learned. Instead of having to scour through all 90 emails (like I had to), he has everything organized here in the modules.
You also have links to Copyhour reading list and Facebook group. But the most exciting part of the member’s area is the BONUSES section…
Are The Bonuses Any Good?
Holy crap yes!
When I bought the course, none of these bonuses existed. Then one day I logged in to see what was happening in CopyHour world and…BANG! It was full of like 5 additional courses and trainings that I didn’t even pay for. (Watch video above to see what all the extras look like).
And these aren’t just little mini-courses added in as an afterthought. The Cartel, for example, goes over a complete start-to-finish game plan on how to set up your freelance copywriting business and start getting high-paying clients.
I’m guessing Derek had a lot of customers (including myself) messaging him saying that CopyHour taught them how to write killer copy, but they had no idea how to actually find clients who pay well.
And the cool thing is…he listened!
Now, I’ll admit, these bonus courses aren’t the most polished pieces of content you’ll ever see. In fact, they’re pretty basic. No high tech videos or anything. Some are just collections of powerpoints, audio files, interviews, and PDFs.
But if you give them a chance, you’ll realize that looks can be deceiving. When it comes to online courses, looks don’t mean diddly poop. It’s all about the value INSIDE the content.
For me, the Cartel bonus course was a HUGE game-changer for me and opened my eyes to a whole other copywriting world.
To be honest, I haven’t had time to go through all the other bonuses yet (there’s just too much!) but they all look promising.
CopyHour Review: Pros and Cons
What I DIDN’T like
❌ The members area and bonus courses aren’t pretty-looking or super organized (but like I said, it’s the actual information you get that counts)
❌ If you fall behind for a few days, you’re screwed. It’s very hard to catch back up. It would be cool if there was some sort of “Pause” option. That said, if you create a separate email folder just for CopyHour lessons, you can always go back to them later.
❌ Derek responded to about 50% of my messages asking for advice. I was hoping for more personal attention (but I guess that’s what private CopyHour coaching is for!). Now that I think about it, it would be humanly impossible for him to give personalized answers to every single question he gets from students…I bet his inbox is flooded with messages. (UPDATE: He now offers an Advanced version of the course which includes live personalized feedback every week)
What I DID like
✅His guarantee is INSANE. Try it for 30 days, if you decide copywriting isn’t for you, he’ll give you a full refund AND let you continue taking the rest of the course. That’s nuts!
✅You can take the course as many times as you want. Every time he opens the course, he emails past students to ask if they’d like to participate and receive all the emails again. This is perfect for those who want to refresh or those who weren’t able to finish the first time around.
✅He regularly updates the course. Not only has he added thousands of dollars of free bonus courses since I’ve joined, but he also updates the emails and sales letters within the course to make sure he’s including sales letters that are working TODAY.
✅Unlike most courses where the info goes in one ear and out the other, CopyHour seriously drills the fundamentals into your head (if you do the work).
- First you learn the lesson in the email.
- Then you soak in the principles while hand-copying.
- Then you solidify those principles by analyzing and taking notes on the letter you copied.
- Then you deepen your knowledge even further with the assignment breakdown videos in the FB group.
…if you do this every day for 12 weeks, you’ll have more confidence and skills than 99% of other copywriters out there (most of whom just skimmed through a copywriting book and called it a day).
It’s not the quickest path, but it’s the best path. Anyone can call themselves a copywriter, but if you want your copy to actually make sales (for yourself or clients), you better know your shiz.
The Verdict: Is CopyHour worth it?
You have to decide that for yourself.
This course has made a bigger impact on me than any other copywriting course I’ve taken. If my best friend asked me how to become a copywriter, I would point them to this course.
HOWEVER (and I feel like this goes without saying), you’ll get out of it what you put in. I’ve talked to a couple people who have bashed on CopyHour. They said it was a complete waste of time, so they gave up after 2 weeks…
Well, there ya go, my friends…
If you can’t commit to 90 days, don’t waste your money.
|This is for you if…||This is NOT for you if…|
|🟢You want the skills to impress clients and become an in-demand freelance copywriter|
🟢You want to the skills to sell more of your own products/services
🟢You want to ingrain copywriting and persuasive communication into your brain (and not just copy other people)
🟢You want to be held accountable
|🔴You just want shortcuts and fill-in-the-blank formulas and don’t care about actually learning how to write your OWN effective copy|
🔴You can’t spare 30-60 minutes per day for the next 12 weeks
🔴You’re not committed to becoming a skilled copywriter
🔴You have carpal tunnel
How the Course Could Actually SAVE You Money
Let’s not forget that time is money.
Sure, you could learn copywriting all by yourself by hunting down all the right material to study, frankensteining together your own plan, and hoping you’re learning the right things.
But that would take ages. (How much is your time worth to you?)
For me, paying to speed up the process was common sense. Instead of spending years figuring things out yourself (and likely giving up in the process), you’ll learn a new skill in 90 days, use it to land a client and recoup your investment, and continue earning money from there.
Yes, it’s an investment.
But let’s be honest. If I wouldn’t have paid for this course, there’s NO WAY I would have stuck with it for the entire 90 days.
But since I had money on the line, it forced me to create a habit, power through, and learn the skills. I needed to repay my investment by landing clients (and I did…many times over…while traveling the world 🏝).
Where Can I Sign Up?
If you want more details about the course, including the specifics on his super generous 30-day money-back guarantee (which, again, kind of makes it a no-brainer), click the button below:
(Note: CopyHour only opens a few times each year. If it’s currently closed, click here to get on the waiting list to get notified when it opens next…it’s worth the wait!)
Special Offer: If you purchase using my affiliate link button above, shoot me an email letting me know. By doing so, you’ll have direct access to me if you ever have questions or want advice about getting your copywriting career off the ground.