15 Virtual Assistant Website Examples Proven to Attract Clients

Creating a virtual assistant website is a great way to boost credibility and attract higher-paying clients.

But unless you’re a web design pro, how are you supposed to know what your VA website should look like?

With so many design options, it’s easy to feel overwhelmed.

The easiest solution is to study existing virtual assistant website examples to learn what works (and what doesn’t). 

Not every successful website follows the same formula, so let’s look at various examples of VA websites that are crushing it. 

Then we’ll show you step-by-step what to include in your own site.

15 virtual assistant website examples

1. Clare Watson

Clare Watson is a virtual assistant from the Gold Coast in Australia. She helps female-led businesses with their onboarding and client retention strategy.

She also takes care of everyday virtual assistant tasks like email management, general admin, web design, and content creation.

Clare’s website is welcoming and easy to use. It tells you immediately what she offers, how she can help, and who she helps. 

There’s also personal touches throughout her website that make her site more relatable. You can see examples of this in how she writes her calls to action, her bio, and her testimonials on the front page. 

What works:

• Clare offers ​​​resources and freebies that give immediate value and prove her expertise​​​​.
• Her messaging is focused on the client, their challenges, and how her services can help solve their issues.
• Her contact page includes her work hours and social media pages making it fast and easy to get in contact with her. 
• Her testimonials are on the home page. They add social proof to show potential clients the benefits of working with her, and how she’s helped others.
• Her site has clean and consistent branding with high-quality images that attract her target audience of female entrepreneurs.
• Her about page includes her personal story and motivations – “Meet Clare” and “My Why” – which builds trust.
• Her site has a mobile-friendly design and layout so potential clients can still contact her when they’re not on a desktop.

What can be improved:

• Some fonts are thin and hard to read against light-colored backgrounds. This is a problem for people who have vision problems and discourages them from checking out more of the website.
• She has confusing messaging on her homepage. Some call-to-actions are for her clients, and other CTAs are for her VA students. 
• The CTA in the hero section blends in with the background, which makes it difficult to read and stand out. From an accessibility standpoint, you always want to make sure your website is easy on the eyes so that visitors continue scrolling through it. 

2. It’s Virtually Tara

Tara Mckelvey runs a one-woman virtual assistant company, It’s Virtually Tara. 

Her focus is on administrative and social media services for women-owned businesses.

What’s great about her website is she has a strong brand identity and you can see it front and center – from the professional photos on the homepage to her unique service packages.

She also does a good job highlighting her work experience before and after becoming a VA, making it easier for potential clients to understand her journey and build trust.

What works:

• Site has a clean design with easy-to-read fonts so potential clients aren’t going through a ton of pages trying to find one answer.
• It includes a link to Tara’s magazine interview to prove her credibility.
• The services page lists her packages, what’s included, and her prices. This is great because oftentimes if the prices aren’t listed people will turn away. You want to be able to give as much information as you can so the hiring process is quicker. 
• Her packages have unique names and copy for better brand recall – “Bronze,” “Silver,” “Rose,” “Gold,” and “Rose-Gold”.
• She includes a link to her portfolio to show potential clients examples of her work.
• Her testimonials from past clients are in a question-and-answer format which also serves as an FAQ.
• She has CTA buttons throughout the homepage, calling people to take the next action.
• The booking form has questions to prepare new clients for the initial meeting. This helps Tara have a better understanding of what new clients need and are looking for, making her pitch and booking process more successful. 

What can be improved:

• Some elements on the homepage can be rearranged to put more attention on her services. Instead of mentioning where she’s based, she can go straight to what she can do for clients.
• The font colors should have higher contrast on the gray backgrounds so the text is easier to read.

3. Anne C Clark

Anne Clark is a digital marketing VA and online business manager. Her services include social media management, email marketing, website creation, podcast management, and blogging.

She gives you a brief overview of her background, who she helps, and why, before going into any of her packages. 

This sets her apart from other websites because she is establishing a relationship before selling you anything. 

This method is consistent with her brand philosophy which as she puts it, a “heart-led” and “intuitive” approach to digital marketing. 

What works:

• The CTA on the homepage has a bold font and strong color that stands out and makes you want to click it. 
• There is an organized menu with dropdown options for easier navigation.
• Her blog content and resources show Anne’s credibility and expertise in her field.
• The “as seen on” section adds social proof so potential clients know which companies she has worked with.
• Her homepage has an opt-in section for potential clients to get a free copy of her “Digital Marketing Guide for Small Businesses.” This freebie is great for building up an email list where she can further nurture a connection with interested people.
• She includes a dedicated shop page where visitors can easily buy her offers.

What can be improved:

• Her homepage has huge blocks of text that’s hard for readers to scan. Headers can be useful here. 
• The testimonials page has long paragraphs and no images making it dull and unappealing to potential clients. While the instinct is to add as many testimonials as possible, it can be overwhelming for the reader. Instead, find the most relevant and strongest testimonials and make them stand out with interesting designs and images. You could also ask for video testimonials. 
• Her images aren’t the best quality. Less is more. If an image is blurry or doesn’t work with your brand, it may look clunky and out of place. Be selective with what you add to your website.  
• Her color palette and layout aren’t consistent on all web pages.
• The scroll effect on her webpage is too fast, which can be a bad user experience.

4. Crystal Clear Virtual Assistant

Crystal Parra runs Crystal Clear Virtual Assistant. She’s a one-woman team that helps clients with bookkeeping, email management, general admin, and customer service.

Her website features a clean design with minimal elements that make it easy to browse through.

The layout isn’t overwhelming for potential clients who are new to hiring a virtual assistant.

If you want to start with a simple website for your VA side hustle, this is a great example.

What works:

• She has a consistent color palette and fonts that look professional.
• Her service packages include the price to help potential clients decide which one fits their budget.
• The about section shows Crystal’s experience in admin and business operations.
• The logo at the top of the page makes her brand more memorable.
• Her tagline is catchy and grabs the reader’s attention – “Work IN your business, not ON your business.”
• She lists down her services one by one so clients know what to expect.
• The site is easy to scroll through on mobile. This is essential for modern-day business because virtually everyone is on their phones. 

What can be improved:

• The menu bar only has jump links to other parts of the homepage. There are no other pages on the website. This can be a weird experience for someone going on the site for the first time. 
• The fonts are thin and hard to read on top of gray and white backgrounds.
• The images on the homepage look like stock photos, which makes the website boring and forgettable.
• She doesn’t have a CTA button in the hero section to direct potential clients to the next logical step of hiring her.
• Her testimonials from past clients don’t mention their company or business name which can affect credibility.

5. The Virtual Assistant Studio

Amanda Rush Holmes is the face behind The Virtual Assistant Studio, a VA agency that helps female bloggers and influencers with content creation and marketing.

Their website is a great example of how adding personal touches can attract more clients.

Amanda does a really good job at talking about her journey to becoming a VA and what she wants her clients to achieve.

Each page on her website tells a story that combines well-written copy and bright images. This is especially important because she specializes in blogging and content creation. By showing how she can build content for herself, she’s proving that she can also do the work for others. 

What works:

• The site has a consistent color palette and fonts that align with her target audience.
• The hero section clearly states who the target customer is (female entrepreneurs). 
• Her personality shines through her web copy. The line about chasing her kids through Target? I’m sure many busy female entrepreneurs can relate to that. 
• The services page clearly shows how her marketing offers can help a potential client’s business.
• The website has a lot of her personal touches — including a list of her favorite things — to make her more relatable. 
• She includes her blog and podcast on the site, which positions Amanda as an expert in her field.
• She includes stats like “Number of Blog Posts Written” and “Number of Graphics Created” which proves her experience.

What can be improved:

• Her homepage is slightly confusing because half of it targets potential clients, and the other half targets aspiring VAs.
• The CTA button on the homepage isn’t a strong color, so it blends in with the website design making it harder to see. 

6. Ma Dawn Zabala

You don’t need to go all out when creating your VA website. The most important thing is to communicate your message and what you offer.

Ma Dawn Zabala’s website does a good job of doing this on the homepage.

She’s a tech virtual assistant who helps her clients with website maintenance and email automation.

Every part of her site gives value to potential clients, like her blog articles, clear pricing options, and client testimonials.

What works:

• The info on the homepage has a logical flow – value proposition, services, testimonials for social proof, and an opt-in pop-up for her lead magnet.
• She has strong CTA buttons throughout the homepage. By strong we mean convincing language and stand out color. 
• The site has a clean design with simple elements for faster load time.
• She features testimonials on the homepage which builds trust and shows Dawn’s reliability.
• The site is mobile-friendly.

What can be improved:

• Some fonts are in cursive which can be hard to read.
• The contact form isn’t clearly linked and is difficult to find.
• She has separate pages for business inquiries and contact forms so it’s confusing.

7. Chloe Goddard VA

In 2022, Chloe Goddard launched her own virtual assistant business. She works with coaches and entrepreneurs on their admin work and social media.

Her website, Chloe Goddard VA, does a great job of communicating her offers to target clients. It’s easy to navigate and shows exactly how she can help.

She also has dedicated pages for each of her services so potential clients can easily choose the right plan for their needs.

What works:

• Her website copy has a good demonstration of her brand which makes it memorable.
• The gray and green color palette looks clean and refreshing.
• Her client testimonials have pictures and the names of the companies she’s worked with, showing more social proof of her expertise.
• Each service type has its page with detailed info on pricing, inclusions, and target results.
• The contact form has the option to book a direct discovery call in Chloe’s schedule.
• She includes a phone number for potential clients who don’t like going back and forth through email.
• She adds CTAs text like “Tell Me More” and “Work With Me” to sound friendly and inviting.

What can be improved:

• The font color on the homepage header doesn’t stand out.
• The Serif fonts on some of the pages are hard to read.
• The text bleeds into images which makes it difficult to read
• The website doesn’t take into account the accessibility needs of people with vision problems

8. Miranda Nahmias

Miranda Nahmias founded her virtual assistant and systematic marketing business with a clear mission: 

To simplify her client’s processes through effective systems. 

Her website presents this in a fun and friendly way. It has bright colors, photos, and text that’s easy to scan.

What works:

• She has a consistent and vibrant color palette that looks friendly to potential clients.
• The menu on the homepage is easy to navigate.
• Her CTA “Book Miranda for Your Thing!” has fun messaging and encourages user interaction.
• The blog posts and podcasts to educate visitors are great SEO tools to help her website rank on Google.
• Her client testimonials and income reports prove her credibility and show her experience.
• She offers a step-by-step client attraction formula which makes it easier for visitors to know how things work.
• Offers a freebie that allows her to collect emails and continue to nurture potential clients.

What can be improved:

• Her “Blog Post Creation” package domain has expired and needs to be updated.
• She has confusing offers on the homepage. One is for potential clients who want to hire Miranda to “implement systems” and the other is for aspiring VAs who want to book clients.

9. Karisa Dally Virtual Assistant

Karisa’s virtual assistant approach is built on minimalism. She helps clients simplify their processes and remove things that don’t help their business.

This is also visible on her website with its neutral colors and spacious layout. 

Photos are kept at a minimum, and the menu bar only has 3 pages – Services, About, and Pricing.

But what really makes Karisa’s website stand out is her unique copy. This is best seen on her “Let’s Be Friends” CTA instead of the usual “Contact Me.”

What works:

• The pages are uncluttered and there’s plenty of whitespace for the blocks of text. This makes it easy for potential clients to skim through her content.
• The CTA buttons are in a darker color than the rest of the page making them stand out.
• The contact page has a section for extra questions potential clients want to ask before booking their discovery call. It also includes her email account if clients want to connect with her faster.
• Quick facts like “always has dark chocolate nearby” and “obsessed with organization” show off Karisa’s personality.
• She explains her minimalist philosophy for virtual assistance right on the homepage so clients know what makes her different.

What can be improved:

• Some of the serif fonts can be replaced to make the text easier to read.
• She can expand on what each service has to offer so it’s easier to know the differences between each one.
• The pricing page only has a contact form and no info on her actual pricing or packages. 

10. Kathlin Virtual Assistant

Kath is a marketing and SEO expert from the Philippines who helps businesses grow their web traffic and audience. 

On her website, she makes it clear that she’s good at what she does by including testimonials, an FAQ section, and a short section on how she can “do much more than just reply to emails and manage your schedule.”

She talks about how Filipino virtual assistants are great to work with because they’re friendly and often under-promise and over-deliver.

Kath uses discovery calls to strategize on how she can help potential clients with their business. 

What works:

• The fonts used are very readable.
• Her testimonials from previous clients and her certifications prove her credibility.
• Her CTA’s are throughout the website, making it easy for potential clients to take the next logical step
• Her blog posts show her expertise in SEO and digital marketing.
• There’s an FAQ section at the bottom of the homepage for potential clients to find info they need.

What can be improved:

• The use of higher-quality images to make it look more professional.
• Adding more personal images can make it more relatable and welcoming.
• Texts can be shortened or designed so it’s not too wordy.
• The home page has too much text which can be distracting to the viewer.

11. Sonia Smith Creative

A creative online business manager and a virtual assistant, Sonia does a lot to help her clients’ businesses, like handling tasks and managing teams. 

Sonia’s expertise is in admin work, design, and social media management. 

Her website stands out because it’s user-friendly and clear about what she offers. It’s easy to navigate, with big headings and straightforward descriptions. This makes it easy to skim through the important facts that users want to know about.

Potential clients can quickly find her services, like managing tasks and leading teams, which lets them easily decide if they want to work with her. 

What works:

• The site has high-quality images, making it look professional and appealing.
• Her services page has clear descriptions, explaining how each is different from the other.
• Her about page shows her personality like her favorite meal abroad, and that she’s a National Parks fan. People want to work with someone they relate to, so by doing this, she is building a relationship with them. 
• Her CTA buttons stand out with their bright yellow color against the gray background.
• Her testimonials highlight specific words and feature key quotes from clients so it’s easier to skim through.

What can be improved:

• Some sections can be broken down into bullet points so it’s easier to read.
• Color contrast between text and background could be improved for better readability.
• Adding interactive buttons like chat for immediate questions could encourage user interactions

12. The Breakaway VA

Anne-Marie is the founder of the Breakaway VA. 

She offers services and coaching to people who want to work remotely and live freely. She’s all about helping clients find more time and live better.

Her site is designed to attract clients to book her, by showing the immediate benefit of working with her. Her mission statement is clear, which allows her to share her value proposition in a way that makes sense for potential clients. 

Her website has clear invitations for visitors to learn more about her services and to set up a free consultation.

What works:

• Use of high-quality images throughout the site humanizes her brand and feels welcoming.
• She has effects when you scroll down the page making it look more professional and visually interesting.
• Her CTA pops out and commands the page.
• She offers custom packages that can be appealing to clients with specific needs.
• Her freebies and resources available give an idea for clients of her expertise.

What can be improved:

• Fonts used in some areas could be changed to be bolder and easier to read.
• The color contrast in some texts and backgrounds could be changed to make it easier on the eyes.
• Some texts can be shortened to make them more reader-friendly.
• A URL for the “Retreats”  section in the navigation section is not updated. Always make sure your links are working. You never know when someone might find your site. 

13. MadSavvy VA

Madeline runs MadSavvy VA, a virtual assistance service that helps businesses with organization, marketing, and backend support. 

She connects with her site visitors by being super vulnerable about her journey.

Her website includes positive reviews from real clients, which adds credibility and shows that her work makes a difference. It also points out the big benefits of working with her, like saving time and growing your business. 

This is important to add so potential clients can visualize what they’re getting out of working with someone. 

These elements come together on the website to create a convincing message that Madeline is not only capable but also a valuable partner for any business looking to improve and expand.

What works:

• There is a clear value proposition with messaging such as “The business bestie you didn’t know you needed!” 
• Offers several testimonials to show her expertise and solidify her credibility.
• Her email and contact number are provided, making it easier for potential clients to contact her.
• Her packages have detailed descriptions so clients can know what they’re getting.

What can be improved:

• Some font styles are difficult to read. It’s better to use a simple, legible font, than a fancy hard to read one.
• Increasing the font size of the navigation bar could make it easier for visitors to see it more clearly.
• Some texts overlap with elements and images which others might find distracting.

14. Abby Martinez & Co

A former teacher turned virtual assistant and online business manager, Abby Martinez is now the proud owner of Abby Martinez & Co.

With her agency of expert VAs and OBMs, they provide VA and OBM services for female entrepreneurs.

Her website has a clear message: she’s here to help you focus on being a CEO, not getting stuck in daily tasks. With services like email marketing and project management, the site is designed to attract entrepreneurs looking for growth and efficiency. 

It’s straightforward and engaging, encouraging visitors to reach out and start working with Abby’s team.

What works:

• Messages like “We help overwhelmed and overworked entrepreneurs” and “It’s time to work in your zone of genius and leave the rest to us!” paint a picture of what clients are struggling with, and how Abby can help.
• Her branding is consistent throughout the site.
• FAQs are brief and straight to the point.
• Use of high-quality images and videos makes the site more welcoming.
• CTAs are present and clear, encouraging visitor interaction.

What can be improved:

• Some texts might be small for some visitors, so increasing them might help them become more reader-friendly.
• Putting the packages at the beginning of the page may lead to better conversions because potential clients can see them right away.

15. EC Virtual Services

Ericka runs EC Virtual Services, focusing on content repurposing and podcast management for business coaches and podcasters. 

Her services aim to cut down the workload for entrepreneurs, offering to manage routine content and podcast tasks. 

Her website offers free content planning resources, showing Ericka’s commitment to helping clients thrive online.

What works:

• The packages and services she offers are detailed and comprehensive.
• Her blogs and resources give value right away.
• She uses bold text to highlight certain phrases which help to emphasize important text.
• Additional services offered are shown so potential clients can see the extent of her services.
• Video previews at the bottom of the page engage the audience and paint a better picture of how Ericka can help potential clients. 

What can be improved:

• Testimonials can include photos of the clients so they look more legit and trustworthy.
• Some blocks of text can be shortened so it is easier to read.
• CTA buttons could have a larger font size.

What to include in your virtual assistant website

Branding and design

Your website is the best place to show potential clients your expertise and unique selling points. But if your messaging is off, people aren’t going to understand what it is that you do and who you do it for. 

Branding and messaging is a whole other beast, and probably a topic for a different day, but here are some things you should keep in mind while you start. 

Your logo. 

When people visit your website, how do you want them to remember you? How can your logo quickly and effectively convey who you are and what you do?

It’s the face of your business and should be easily recognizable. Make sure it captures your brand identity and stands out from your competitors.

Colors and fonts. 

Choose eye-catching colors and fonts that represent your brand. They should be consistent across all your online platforms to create a cohesive image.

For example, if you’re aiming for a modern vibe, choose clean lines and minimalistic design elements. Always make sure you’re taking into account accessibility. 

Super thin fonts or light-colored text can be difficult to read for those who struggle with their vision. If they can’t read your site, they’re not booking you, and that’s money that’s left on the table. 

If you aren’t sure how to make your website accessible, this is a great resource to check if your website is accessible or not for free. 

Take advantage of templates specifically designed for virtual assistants. 

They provide a solid foundation for your site and help you focus on important aspects like content and messaging.

By the way, in addition to website templates, you can also use these free VA contract templates and proposal templates to look more professional. 

Don’t forget about graphic design. 

High-quality images and visuals bring your site to life, making it more engaging and memorable to your audience.

Be strategic about where and how you want to place your design elements. How do they help tell the story you’re trying to sell?

Service offerings

A services page helps potential clients quickly understand what you offer and how you can help them.

List out your services clearly with bullet points. This makes it easy for clients to see what you specialize in, whether it’s project management, social media management, or copywriting.

Great service pages often display rates and pricing transparently, so clients know what to expect. You can include different price tiers for various services or offer package deals to attract more customers.

This is also where you can share client reviews and testimonials to make clients eager to work with you. 

Lastly, include a call to action. Encourage visitors to get in touch with you, book a discovery call, or explore the other pages on your website.

About page

Your About page lets potential clients know you and your story. This is the best place to introduce yourself. 

Share your name, your background, and how you became a virtual assistant. You don’t need to write an entire novel. A short overview of your journey will do.

Show your expertise by talking about any certifications, virtual assistant courses, or experiences that make you stand out in the VA industry.

Don’t forget to tap into emotions. 

Clients want to feel connected to you, so share your passion for helping others. 

An authentic personal story or a meaningful quote can make your About Page more memorable.

Content and resources

Resources like blogs, guidebooks, or templates help highlight your expertise. Your clients want to be reassured they’re working with a knowledgeable professional.

They’re also great for SEO and ranking your VA website in Google.

Offering a blog or sharing media, like videos is a smart move. 

This approach not only demonstrates your skills, but also gives a peek at your personality. 

Contact and booking system

Clients want a hassle-free way to connect with you, so it’s important to make your contact info easy to find. 

That means clearly listing your email address, phone number, or social media handles in multiple locations around your website. 

Make it simple for them to reach out with inquiries or — depending on what you’re offering — book your services directly.

That said, be realistic about how clients are likely to hire you. 

Unless you’re a well-known superstar in your industry, most clients will want to get to know you before hiring you, so it’s unlikely you need a direct booking system. 

Of course, this depends on the specific services and packages you’re offering. In some cases, it might not make sense, especially if you’re still looking for beginner VA jobs. 

Tips for building the best VA website

Don’t make it about you

When designing your website, remember to focus on your clients. They want to know how you’re a go-to solution to their problems.

Your website should feel like a friendly conversation. Speak about your services in a way that highlights your client’s needs. 

For example, instead of saying “I’m good at organizing email inboxes”, you could say “Spend more time in your zone of genius by letting me handle your grunt work.” 

Also, remember to show, not tell.

Instead of saying “I’m an amazing VA!”, load the page with testimonials and results you’ve gotten for clients. Proof talks. 

Clients look for benefits. 

Don’t just list your skills. Tell them the actual benefits they’ll get by hiring you. 

Here are a few examples: 

1. “I automate your email sequences so you don’t have to manually nurture every person who wants to learn about your business.”
2. “I streamline your social media so you don’t have to worry about your ideal audience finding you”
3. “I manage your calendar so you have more free time to do the really important stuff in your business”

You get the gist. 

What are they getting out of it? Focus on their benefit and how you can help them reach their goals.

Highlight testimonials and case studies

Client testimonials and case studies build trust and credibility.

Make your testimonials stand out. You worked hard for those rave reviews, don’t shy away from them! Use quotes from happy clients, and add their names and job titles if possible. 

Screenshots of messages and results are even more powerful, so make sure to save this type of stuff as you receive it. 

Seeing proof that other people were happy working with you is an instant trust-builder for new potential clients.

Case studies can also provide clients with a more detailed look at the work you’ve done. 

Include examples of projects you’ve completed, focusing on the problem you solved and the results you achieved. 

You might not have many of these things when you’re just starting, but you can gradually add to it as you gain more experience. 

Add clear CTAs

Your CTAs are the bread and butter of your website. They’re what leads people to the next logical step in booking your services.

First impressions matter, so place a strong CTA in the hero section on your homepage (the part you can see without having to scroll down. 

This is what the Project Untethered hero section looks like: 

Your website might have various action points to cater to different visitor needs. Don’t shy away from using multiple CTAs throughout your site. Just make sure each one is clear and relevant to its respective section. 

Think of your CTAs as road signs guiding your audience on their journey through your content.

CTAs shouldn’t be an afterthought. Consider them a vital component in converting your website visitors into loyal clients. 

Adding strategic and eye-catching CTAs at appropriate touchpoints not only enhances the user experience but also increases the chance of people engaging with your site and ultimately hiring you. 

How will first-time visitors to your site know what to do if you don’t tell them?

Take inspiration but don’t copy

It’s normal to look at successful virtual assistant websites for inspiration. While it’s a great idea to draw ideas from these sites, copying them isn’t the way to go. 

The key is to be unique and authentic, showcasing your personality and expertise to attract clients.

Standing out in the crowded virtual assistant market is vital. Your website should reflect your style and align with your target audience. 

By being creative and original, you’ll establish a brand identity that clients can trust and connect with.

Your potential clients are looking for that special touch that sets you apart. 

Don’t be afraid to let your personality shine through your website. Use visuals and content that resonate with your audience and reinforce your credibility as a virtual assistant.

So, take inspiration and learn from the best, but always stay true to yourself. 

Don’t obsess over it

Recent virtual assistant stats show that only 17% of virtual assistants have a personal website to promote their services.

That means that while a website can add to your professionalism, it’s definitely not required to be a successful VA.

The majority of VAs show their experience with a PDF portfolio, which you could create in Canva or Google Docs in an hour.

Don’t overthink it!